AudienceOS - The Intelligence Layer
Know Your Audience Before You
Reach them.
AudienceOS is our proprietary audience intelligence layer, built from years of first-party data generated across hundreds of B2B technology events, webinars
and the UPCOMING community platform.
The intelligence layer that makes every campaign smarter before it begins - not after.
Audience Intelligence
Built from years of first-party B2B event and community data, AudienceOS goes beyond demographics.
It maps buyer personas to behavioural signals, tech stack affinities and live intent indicators - so you know not just who your buyers are, but where they are in their decision process before you reach them.
Every cohort is built from real engagement data, not modelled assumptions.
Audience Intelligence
Built from years of first-party B2B event and community data, AudienceOS goes beyond demographics.
It maps buyer personas to behavioural signals, tech stack affinities and live intent indicators - so you know not just who your buyers are, but where they are in their decision process before you reach them.
Go beyond demographics with behavioural and technographic intelligence to prioritise your best-fit prospects.
One Intelligence Layer
AudienceOS feeds the same audience intelligence simultaneously into every ACE360° channel - Awareness campaigns, Content distribution and Events.
The result: every channel reaches the same accounts with consistent, relevant messaging - not fragmented campaigns that create confusion instead of compounding recall.
Reduced wasted spend. Increased account penetration. One system, not three.
One Intelligence Layer
AudienceOS feeds the same audience intelligence simultaneously into every ACE360° channel - Awareness campaigns, Content distribution and Events.
The result: every channel reaches the same accounts with consistent, relevant messaging - not fragmented campaigns that create confusion instead of compounding recall.
Execute omni-channel campaigns that feel unified, not fragmented.
Campaigns That Adjust as Behaviour Shifts
AudienceOS monitors engagement signals, and funnel behaviour continuously - adjusting campaign targeting, messaging and channel allocation as your audience's behaviour changes.
Shifting budgets toward warm accounts and surfacing the highest-priority accounts to your sales team before your competitors reach them.
One View Dashboard (Coming Soon)
The AudienceOS Intelligence Dashboard brings every signal together - account engagement across Awareness, Content and Events; intent signal progression by account; pipeline influence attribution; and the intelligence-driven recommendations for what to do next.
Intelligence that tells you not just what happened but what the data is telling you to prioritise next.
One View Dashboard (Coming Soon)
The AudienceOS Intelligence Dashboard brings every signal together - account engagement across Awareness, Content and Events; intent signal progression by account; pipeline influence attribution; and the intelligence-driven recommendations for what to do next.
Intelligence that tells you not just what happened but what the data is telling you to prioritise next.
Build executive-level intelligence to prove ROI faster.
Key Stats
The AudienceOS Intelligence Reach
0M+
0M+
Total Global Audience Reach
Outcome:
Smarter campaigns from day one. A demand system that knows your market better every month.
Key Stats
The AudienceOS Intelligence Reach
0M+
0M+
Total Global Audience Reach
Outcome:
Smarter campaigns from day one. A demand system that knows your market better every month.
REGIONS
80.7M
North America
59.9M
Europe
23.4M
MEA
54.1M
APJ
37.7%
Top-Level Management:
42%
Mid-Level Management:
21%
Other Senior Employees
INDUSTRIES
68.5M
Information Technology
19.1M
BFSI
24M
Retail & Ecommerce
20M
Manufacturing
15.2M
Education
17.2M
Health Care
Job Functions
4.9M
IT & Infrastructure
17.5M
Engineering & Development
5.3M
Security & Compliance
8.5M
Data & Analytics / AI
30.9M
Sales, Marketing & Customer Experience
6.8M
Human Resources ( HR & People )
COMPANY SIZE
( Employees )
59.7M
Small:
1-50 employees
33.7M
Medium:
51-200 employees
41.5M
Large:
201-1000 employees
96.4M
Enterprise:
1000+ employees
COMPANY SIZE
( Revenue )
16.8M
Small:
less $10 million
24.3M
Medium:
$10 million to $100 million
29.8M
Large:
$100 million - $1 biilion
61.9M
Enterprise:
Over $1 billion
REGIONS
80.7M
North America
59.9M
Europe
23.4M
MEA
54.1M
APJ
37.7%
Top-Level Management:
42%
Mid-Level Management:
21%
Other Senior Employees
INDUSTRIES
68.5M
Information Technology
19.1M
BFSI
24M
Retail & Ecommerce
20M
Manufacturing
15.2M
Education
17.2M
Health Care
Job Functions
4.9M
IT & Infrastructure
17.5M
Engineering & Development
5.3M
Security & Compliance
8.5M
Data & Analytics / AI
30.9M
Sales, Marketing & Customer Experience
6.8M
Human Resources ( HR & People )
COMPANY SIZE
( Employees )
59.7M
Small:
1-50 employees
33.7M
Medium:
51-200 employees
41.5M
Large:
201-1000 employees
96.4M
Enterprise:
1000+ employees
COMPANY SIZE
( Revenue )
16.8M
Small:
less $10 million
24.3M
Medium:
$10 million to $100 million
29.8M
Large:
$100 million - $1 biilion
61.9M
Enterprise:
Over $1 billion
REGIONS
80.7M
North America
59.9M
Europe
23.4M
MEA
54.1M
APJ
37.7%
Top-Level Management:
42%
Mid-Level Management:
21%
Other Senior Employees
INDUSTRIES
68.5M
Information Technology
19.1M
BFSI
24M
Retail & Ecommerce
20M
Manufacturing
15.2M
Education
17.2M
Health Care
Job Functions
4.9M
IT & Infrastructure
17.5M
Engineering & Development
5.3M
Security & Compliance
8.5M
Data & Analytics / AI
30.9M
Sales, Marketing & Customer Experience
6.8M
Human Resources ( HR & People )
COMPANY SIZE
( Employees )
59.7M
Small:
1-50 employees
33.7M
Medium:
51-200 employees
41.5M
Large:
201-1000 employees
96.4M
Enterprise:
1000+ employees
COMPANY SIZE
( Revenue )
16.8M
Small:
less $10 million
24.3M
Medium:
$10 million to $100 million
29.8M
Large:
$100 million - $1 biilion
61.9M
Enterprise:
Over $1 billion
Brands And Partners
FAQ’s
Frequently Asked Questions
Everything you need to know about working with SOUKMEDIA.
Does your pricing include ad spend?
No. Our pricing covers strategy, audience intelligence, creative development, campaign setup, optimisation, reporting and technology. Media and ad spend is separate - billed based on your target audience size, geography and campaign objectives. For ACE360° partnerships, we work with you to define a media budget that aligns with your pipeline goals - not one that simply fills a line item. We would rather recommend the right budget than accept the wrong one.
Can I upgrade or downgrade my plan mid-campaign?
Yes. ACE360° is designed as a partnership, not a fixed contract. As your demand goals evolve - or as AudienceOS intelligence reveals new opportunities - we adjust the programme accordingly. Most clients start with the Events Foundation tier and move to Growth or Enterprise as the intelligence layer develops, and the compounding effect becomes measurable. We will always recommend the tier that matches where you are, not the tier that maximises our revenue.
How does billing work?
For ACE360° Partnership Programme retainers: 100% monthly advance, billed at the beginning of each month. This structure ensures we are fully resourced and committed to your programme from day one - and that you have a genuine partner, not a vendor, managing cash flow risk for your campaign. All invoices are in USD unless otherwise agreed. Minimum retainer commitments apply by tier: 3 months for Events Foundation, 6 months for Growth, 12 months for Enterprise.
What is AudienceOS and how does it work?
AudienceOS is SOUKMEDIA's proprietary audience intelligence layer - built from seven years of first-party data generated across hundreds of B2B technology events, webinars and the UPCOMING community platform. Before we build a single campaign, AudienceOS tells us who your ideal buyers are across the B2B tech ecosystem, what they are actively engaging with in your category right now, which accounts are showing genuine purchase intent and which channels will reach them with the highest receptivity. This is prospective intelligence - built to inform decisions before campaigns begin, not to analyse results after the budget has been spent. It is what makes ACE360° a demand system rather than a collection of services.
Do you only work with tech brands?
Our primary expertise is B2B technology - SaaS, cloud infrastructure, cybersecurity, developer tools, enterprise software, AI platforms and data and analytics companies. Our AudienceOS intelligence layer is built specifically on B2B tech buyer data, which means our audience intelligence is deepest in this space. We have successfully delivered programmes for brands in adjacent industries where the target audience is the same B2B technology buyer. If your ICP overlaps with ours, we should talk.
How do webinars fit into ACE360?
Events - including webinars - are the E in ACE360°. But in our system, every event is designed as an intelligence event first and a content delivery mechanism second. Every SOUKMEDIA event is built to generate first-party audience intelligence that flows into AudienceOS and informs the Awareness and Content decisions for the following 90 days. The event is not just a moment of engagement - it is the data-generation activity that makes every subsequent campaign more precise. Formats we deliver end-to-end: live webinars for thought leadership, product education and pipeline generation; simulive and on-demand sessions for evergreen content reach; virtual roundtables and executive panel discussions for senior audience engagement; multi-session series for sustained audience development; and in-person events for markets where relationship depth matters most. All formats are powered by AudienceOS targeting - ensuring the right audience is in the room, not just a large audience.
Can you work with our in-house marketing team?
Yes - and this is often where the best work happens. Many of our clients engage SOUKMEDIA as a demand intelligence extension of their existing marketing team rather than as a replacement for it. We can take full end-to-end ownership of the ACE360° programme - or we can integrate into specific dimensions of your existing demand function, such as event delivery, audience intelligence, content amplification or paid awareness. The model is defined by what your team needs, not by what is easiest for us to package.
Can you run global campaigns?
Yes. SOUKMEDIA operates globally - delivering demand programmes across North America, Europe, APAC, the GCC, MENA region and more. Our AudienceOS intelligence covers B2B technology buyers globally - with audience data segmented by region, industry, company size, seniority and buying stage. This means global campaigns are targeted with local precision, not simply translated and broadcast. We have delivered programmes optimised for North American enterprise buyers, APAC mid-market SaaS, European regulatory-conscious audiences and GCC-based technology decision-makers - often within the same client engagement.
What’s the minimum commitment?
The ACE360° Partnership Programme: Events Foundation: 3-month minimum - from $X/month Growth: 6-month minimum - from $XX/month Enterprise: 12-month minimum - from $XXX/month We recommend a minimum of 3 months for any ACE360° engagement - because the AudienceOS intelligence layer needs at least one full event cycle to generate the data that makes the second and third months materially more effective than the first. The system compounds. Give it the time to do so.
How do you measure success?
We measure success differently from most demand generation companies - because we commit to outcomes, not activities. Every ACE360° partnership includes agreed outcome commitments before the engagement begins: For Events: minimum attendees, minimum ICP match percentage verified by AudienceOS and minimum pipeline introduction targets per quarter. For Content: engagement depth, time-on-content, audience quality and lead-to-pipeline conversion rates. For Awareness: CTR benchmarks, account reach against the agreed target account list and cost-per-engaged-account targets. Across all channels: AudienceOS produces a monthly intelligence report showing not just what happened - but what the data is telling us to do next. Because the most valuable measurement is not what your last campaign produced. It is what your next campaign should do differently.
FAQ’s
Frequently Asked Questions
Everything you need to know about working with SOUKMEDIA.
Does your pricing include ad spend?
No. Our pricing covers strategy, audience intelligence, creative development, campaign setup, optimisation, reporting and technology. Media and ad spend is separate - billed based on your target audience size, geography and campaign objectives. For ACE360° partnerships, we work with you to define a media budget that aligns with your pipeline goals - not one that simply fills a line item. We would rather recommend the right budget than accept the wrong one.
Can I upgrade or downgrade my plan mid-campaign?
Yes. ACE360° is designed as a partnership, not a fixed contract. As your demand goals evolve - or as AudienceOS intelligence reveals new opportunities - we adjust the programme accordingly. Most clients start with the Events Foundation tier and move to Growth or Enterprise as the intelligence layer develops, and the compounding effect becomes measurable. We will always recommend the tier that matches where you are, not the tier that maximises our revenue.
How does billing work?
For ACE360° Partnership Programme retainers: 100% monthly advance, billed at the beginning of each month. This structure ensures we are fully resourced and committed to your programme from day one - and that you have a genuine partner, not a vendor, managing cash flow risk for your campaign. All invoices are in USD unless otherwise agreed. Minimum retainer commitments apply by tier: 3 months for Events Foundation, 6 months for Growth, 12 months for Enterprise.
What is AudienceOS and how does it work?
AudienceOS is SOUKMEDIA's proprietary audience intelligence layer - built from seven years of first-party data generated across hundreds of B2B technology events, webinars and the UPCOMING community platform. Before we build a single campaign, AudienceOS tells us who your ideal buyers are across the B2B tech ecosystem, what they are actively engaging with in your category right now, which accounts are showing genuine purchase intent and which channels will reach them with the highest receptivity. This is prospective intelligence - built to inform decisions before campaigns begin, not to analyse results after the budget has been spent. It is what makes ACE360° a demand system rather than a collection of services.
Do you only work with tech brands?
Our primary expertise is B2B technology - SaaS, cloud infrastructure, cybersecurity, developer tools, enterprise software, AI platforms and data and analytics companies. Our AudienceOS intelligence layer is built specifically on B2B tech buyer data, which means our audience intelligence is deepest in this space. We have successfully delivered programmes for brands in adjacent industries where the target audience is the same B2B technology buyer. If your ICP overlaps with ours, we should talk.
How do webinars fit into ACE360?
Events - including webinars - are the E in ACE360°. But in our system, every event is designed as an intelligence event first and a content delivery mechanism second. Every SOUKMEDIA event is built to generate first-party audience intelligence that flows into AudienceOS and informs the Awareness and Content decisions for the following 90 days. The event is not just a moment of engagement - it is the data-generation activity that makes every subsequent campaign more precise. Formats we deliver end-to-end: live webinars for thought leadership, product education and pipeline generation; simulive and on-demand sessions for evergreen content reach; virtual roundtables and executive panel discussions for senior audience engagement; multi-session series for sustained audience development; and in-person events for markets where relationship depth matters most. All formats are powered by AudienceOS targeting - ensuring the right audience is in the room, not just a large audience.
Can you work with our in-house marketing team?
Yes - and this is often where the best work happens. Many of our clients engage SOUKMEDIA as a demand intelligence extension of their existing marketing team rather than as a replacement for it. We can take full end-to-end ownership of the ACE360° programme - or we can integrate into specific dimensions of your existing demand function, such as event delivery, audience intelligence, content amplification or paid awareness. The model is defined by what your team needs, not by what is easiest for us to package.
Can you run global campaigns?
Yes. SOUKMEDIA operates globally - delivering demand programmes across North America, Europe, APAC, the GCC, MENA region and more. Our AudienceOS intelligence covers B2B technology buyers globally - with audience data segmented by region, industry, company size, seniority and buying stage. This means global campaigns are targeted with local precision, not simply translated and broadcast. We have delivered programmes optimised for North American enterprise buyers, APAC mid-market SaaS, European regulatory-conscious audiences and GCC-based technology decision-makers - often within the same client engagement.
What’s the minimum commitment?
The ACE360° Partnership Programme: Events Foundation: 3-month minimum - from $X/month Growth: 6-month minimum - from $XX/month Enterprise: 12-month minimum - from $XXX/month We recommend a minimum of 3 months for any ACE360° engagement - because the AudienceOS intelligence layer needs at least one full event cycle to generate the data that makes the second and third months materially more effective than the first. The system compounds. Give it the time to do so.
How do you measure success?
We measure success differently from most demand generation companies - because we commit to outcomes, not activities. Every ACE360° partnership includes agreed outcome commitments before the engagement begins: For Events: minimum attendees, minimum ICP match percentage verified by AudienceOS and minimum pipeline introduction targets per quarter. For Content: engagement depth, time-on-content, audience quality and lead-to-pipeline conversion rates. For Awareness: CTR benchmarks, account reach against the agreed target account list and cost-per-engaged-account targets. Across all channels: AudienceOS produces a monthly intelligence report showing not just what happened - but what the data is telling us to do next. Because the most valuable measurement is not what your last campaign produced. It is what your next campaign should do differently.
FAQ’s
Frequently Asked Questions
Everything you need to know about working with SOUKMEDIA.
Does your pricing include ad spend?
No. Our pricing covers strategy, audience intelligence, creative development, campaign setup, optimisation, reporting and technology. Media and ad spend is separate - billed based on your target audience size, geography and campaign objectives. For ACE360° partnerships, we work with you to define a media budget that aligns with your pipeline goals - not one that simply fills a line item. We would rather recommend the right budget than accept the wrong one.
Can I upgrade or downgrade my plan mid-campaign?
Yes. ACE360° is designed as a partnership, not a fixed contract. As your demand goals evolve - or as AudienceOS intelligence reveals new opportunities - we adjust the programme accordingly. Most clients start with the Events Foundation tier and move to Growth or Enterprise as the intelligence layer develops, and the compounding effect becomes measurable. We will always recommend the tier that matches where you are, not the tier that maximises our revenue.
How does billing work?
For ACE360° Partnership Programme retainers: 100% monthly advance, billed at the beginning of each month. This structure ensures we are fully resourced and committed to your programme from day one - and that you have a genuine partner, not a vendor, managing cash flow risk for your campaign. All invoices are in USD unless otherwise agreed. Minimum retainer commitments apply by tier: 3 months for Events Foundation, 6 months for Growth, 12 months for Enterprise.
What is AudienceOS and how does it work?
AudienceOS is SOUKMEDIA's proprietary audience intelligence layer - built from seven years of first-party data generated across hundreds of B2B technology events, webinars and the UPCOMING community platform. Before we build a single campaign, AudienceOS tells us who your ideal buyers are across the B2B tech ecosystem, what they are actively engaging with in your category right now, which accounts are showing genuine purchase intent and which channels will reach them with the highest receptivity. This is prospective intelligence - built to inform decisions before campaigns begin, not to analyse results after the budget has been spent. It is what makes ACE360° a demand system rather than a collection of services.
Do you only work with tech brands?
Our primary expertise is B2B technology - SaaS, cloud infrastructure, cybersecurity, developer tools, enterprise software, AI platforms and data and analytics companies. Our AudienceOS intelligence layer is built specifically on B2B tech buyer data, which means our audience intelligence is deepest in this space. We have successfully delivered programmes for brands in adjacent industries where the target audience is the same B2B technology buyer. If your ICP overlaps with ours, we should talk.
How do webinars fit into ACE360?
Events - including webinars - are the E in ACE360°. But in our system, every event is designed as an intelligence event first and a content delivery mechanism second. Every SOUKMEDIA event is built to generate first-party audience intelligence that flows into AudienceOS and informs the Awareness and Content decisions for the following 90 days. The event is not just a moment of engagement - it is the data-generation activity that makes every subsequent campaign more precise. Formats we deliver end-to-end: live webinars for thought leadership, product education and pipeline generation; simulive and on-demand sessions for evergreen content reach; virtual roundtables and executive panel discussions for senior audience engagement; multi-session series for sustained audience development; and in-person events for markets where relationship depth matters most. All formats are powered by AudienceOS targeting - ensuring the right audience is in the room, not just a large audience.
Can you work with our in-house marketing team?
Yes - and this is often where the best work happens. Many of our clients engage SOUKMEDIA as a demand intelligence extension of their existing marketing team rather than as a replacement for it. We can take full end-to-end ownership of the ACE360° programme - or we can integrate into specific dimensions of your existing demand function, such as event delivery, audience intelligence, content amplification or paid awareness. The model is defined by what your team needs, not by what is easiest for us to package.
Can you run global campaigns?
Yes. SOUKMEDIA operates globally - delivering demand programmes across North America, Europe, APAC, the GCC, MENA region and more. Our AudienceOS intelligence covers B2B technology buyers globally - with audience data segmented by region, industry, company size, seniority and buying stage. This means global campaigns are targeted with local precision, not simply translated and broadcast. We have delivered programmes optimised for North American enterprise buyers, APAC mid-market SaaS, European regulatory-conscious audiences and GCC-based technology decision-makers - often within the same client engagement.
What’s the minimum commitment?
The ACE360° Partnership Programme: Events Foundation: 3-month minimum - from $X/month Growth: 6-month minimum - from $XX/month Enterprise: 12-month minimum - from $XXX/month We recommend a minimum of 3 months for any ACE360° engagement - because the AudienceOS intelligence layer needs at least one full event cycle to generate the data that makes the second and third months materially more effective than the first. The system compounds. Give it the time to do so.
How do you measure success?
We measure success differently from most demand generation companies - because we commit to outcomes, not activities. Every ACE360° partnership includes agreed outcome commitments before the engagement begins: For Events: minimum attendees, minimum ICP match percentage verified by AudienceOS and minimum pipeline introduction targets per quarter. For Content: engagement depth, time-on-content, audience quality and lead-to-pipeline conversion rates. For Awareness: CTR benchmarks, account reach against the agreed target account list and cost-per-engaged-account targets. Across all channels: AudienceOS produces a monthly intelligence report showing not just what happened - but what the data is telling us to do next. Because the most valuable measurement is not what your last campaign produced. It is what your next campaign should do differently.
Let's Talk
Your audience already exists. Let's build the system that reaches them.
Tell us about your demand goals.
Thank You
Our team shall respond to you shortly
Let's Talk
Your audience already exists. Let's build the system that reaches them.
Tell us about your demand goals.
Thank You
Our team shall respond to you shortly
Let's Talk
Your audience already exists. Let's build the system that reaches them.
Tell us about your demand goals.
Thank You
Our team shall respond to you shortly