Code of Conduct

Applies to: Employees, Partners, Contractors, Suppliers, and Representatives of SoukMedia (the ‘Company’)

At SoukMedia, integrity, respect, and excellence are at the core of how we do business. As a global B2B marketing agency, we are committed to upholding the highest ethical standards across all our operations and relationships. This Code of Conduct outlines the principles and expectations that guide our behavior.

1. Professionalism and Integrity

We expect all individuals representing SoukMedia to act honestly, transparently, and in the best interests of our clients, partners, and colleagues. We do not tolerate fraud, deception, or any actions that may harm our reputation or the trust placed in us.

2. Compliance with Laws and Regulations

We operate globally and must comply with all relevant laws and regulations, including those relating to:

• Data protection and privacy (e.g., GDPR, CCPA)

• Anti-bribery and anti-corruption

• Intellectual property

• Advertising standards

• Employment and labor rights

Ignorance of the law is not an excuse. Employees and partners must stay informed and act by the law.

3. Anti-Discrimination and Equal Opportunity

We foster an inclusive, respectful, and diverse environment. Discrimination or harassment based on race, gender, religion, age, disability, sexual orientation, or any other protected characteristic is strictly prohibited.

4. Conflict of Interest

We expect all team members and partners to avoid situations where personal interests conflict—or appear to conflict—with the interests of the company or its clients. Disclose any potential conflicts of interest to management as soon as they arise.

5. Confidentiality and Data Protection

We safeguard all confidential information entrusted to us, whether it belongs to our clients, employees, or vendors. Personal and sensitive data must be handled with care, stored securely, and only used for legitimate business purposes.

6. Ethical Marketing and Advertising

We commit to truthful, transparent, and responsible marketing practices. We do not engage in misleading advertising, false claims, or unethical promotional tactics. Our strategies are designed to build trust and long-term value for our clients.

7. Fair Competition

We compete vigorously but fairly. We do not engage in price fixing, bid rigging, or any anti-competitive practices. We believe in earning business based on merit, innovation, and performance.

8. Use of Company Resources

Company resources—including time, funds, technology, and information—should be used responsibly and for legitimate business purposes only. Misuse or unauthorized use of assets may lead to disciplinary action.

9. Reporting Concerns

If you become aware of any behavior that violates this Code of Conduct, we encourage you to speak up. Reports can be made confidentially to legal@soukmedia.co. Retaliation against those who report concerns in good faith will not be tolerated.

10. Accountability and Consequences

Violations of this Code of Conduct may lead to disciplinary action, including termination of employment or partnership, legal action, or removal from projects. All reports are investigated fairly and thoroughly.

11. Continuous Improvement

This Code will be reviewed regularly to reflect changes in our business, values, and legal requirements. We are committed to learning, improving, and evolving as a responsible organization.